Do you know? Nearly 150 countries are using TikTok with one billion users. This platform has become a big hit, and its addictive nature pulls millions of users' hearts, making it more widespread.
Currently, it has 800 million monthly active users with 2.5 billion downloads as of Feb 2021. It is never too late for brands to jump into a brand-new growing trend. Yes, there is no better time than now to start building a presence on TikTok. Moreover, it's a fun overloading platform that offers many powerful brands to promote their value.
You have massive potential to reach out to audiences in creative ways. Maybe you can create content in your niche or team up with TikTok influencers your audience is already connected with your potential customers.
In this article, let's see some of the winning brands that have marked their footprint on TikTok. They have harnessed the power of TikTok, gained organic reach, pulled meaningful values, and showcased its unique brand personality.
In the early times, the NBA entered the TikTok game and obtained more than 12 million followers with 300 million likes. The NBA maintains things typically on TikTok, and they upload more amusing, motivational messages that showcase their players on the court. Also, it added a dunking basketball during halftime.
Amazon, which is the biggest brand in the world, TikTok, is producing thousands of sales daily. Amazon even benefits from plenty of unsponsored and unscripted content of its catalog of products with the help of trending videos like "things TikTok made me buy" or "things you didn't know you need off of Amazon."
Anyways, Amazon doesn't see a lot of activity since its ultimate focus looks to be influencer marketing, which brings millions of likes as its results.
Actually the company's marketing plan with these partnerships is easy and simple. They are trusting the influencer with their creativity. This content is sponsored by Amazon, which converts out to be the best engaging videos on Jason Nash's account.
Of course, Target's own TikTok account possesses 800,000 followers, but it's not the only retail brand that makes a big hit on TikTok.
The Target challenge influences couples to nearby stores to spend money on their loved ones, yet an impressive video of mundane tasks is another one; Target benefitted from them. And also they tend to buy TikTok views, and as a result, it hit seven million views for this video.
Chipotle, a famous food brand, is one of the active companies that capitalize TikTok with plenty of TikTok followers and create more viral campaigns on this platform.The last November, they launched the #chipotleroyalty contest, and it offered $10000 for the winner who had their chipotle purchase featured on the brand's app. The chipotle brand is one of the most favorite brands for the U.S.
Here it's another food brand; they were normal TikTok users before last year but after the super bowl 2021,it created a significant impact on this platform.
At the beginning of 2021, they came up with a melon flavor, a Tv ad featuring John Cena; they increased their presence by occurring with TikTok, which pulls more than 20 million views and 500,000 likes.
TikTok has room space for everything; whether you're creating funny memes or informative news, there will be an audience for everyone.
This platform is overgrowing, and suppose you're not hopping on the trend, then you're missing something. It may be the chance to entertain or to connect with the target audience. So, just grab every opportunity on TikTok, don't miss out on taking part in any organic growth or drive sanctionable traffic.