1solutions´s article

Why Do Online Businesses Need to Care About Website Loading Speed?

Category: Business
Submitted by 1solutions
113 day(s) ago (Server time: 25.12.2020 06:41:24)

How long do you need to wait for a website to load? Reports show that around half of the people need to wait for around 2 seconds to pop up the website content. 


Google released the speed update to announce the impact of a page's speed for ranking in terms of mobile searches sometime back. The page speed will eventually impact the search engine ranking and can also affect traffic. 


According to Google, if the website loads within 2 seconds, it's good, but if the server can't keep up with the website loading speed, then no crawlers can't come your way. 


Speed is essential for mobile as well as desktop sites. This will directly impact lead generation, traffic, and conversions, irrespective of your website's existence. Good loading speed also helps to improve your website SEO rankings .


Website Speed is the first impression

First impressions are crucial on websites. Depending on your website's load speed, the customers, website visitors, and readers will tend to make judgments about your business. 


If the website loads fast, you have had a strong impression on the visitors, and it is one plus-point for your user-experience. This is clear psychology that indicates, websites that load fast are reliable and professional. As a result, customers are more likely to bestow trust on your website. If your website load speed isn't good, it will harm the user experience, and around 80% of the audience won't come back if the website takes a lot of time to load. 


Better conversion rates

Better website speed can bring about good conversion rates. Several studies have shown that website page speed will have a direct impact on conversion rates. If you do not care about revenue, then website speed shouldn't be a matter for you. 


A slowdown page can impact revenue. One of the main reasons people follow ecommerce websites like Amazon and Flipkart is that they're fast. It is necessary to focus on website page design, implementation, and website maintenance practices. It is a gradual process and can't grow without proper ideas.


User experience


A good user experience is all about website speed. One of the best ways you can stay ahead of your competitors is to have a better UX design than them. You should provide a simple yet attractive experience to the visitors. 


The two methods through which you can have a positive user experience include the following


Website Speed impacts your Google rank

The main goal of online businesses is to improve their customer base by being on the first pages of Google. In its Speed update announcement, Google had already declared their love for speed. 


Google contains a lot of information regarding the website loading speed. As a result, you should focus on improving them. Better speed brings better ranks by helping you land on the top of search engine ranking pages. 


A good website speed will have a huge impact on experience, ranking, and will also affect your sales and conversions. As a business, if you're going online, you should focus on implementing ways to boost your sales. 


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